Checkout e conversão
Optimizing payment forms
Tips to reduce abandonment in payment form
Reducing form abandonment:
Mobile first
Checkout optimized for mobile
Minimal fields
Ask only what's essential
Security badges
Convey trust
Multiple payments
PIX, card, bank slip
Recommended optimizations:
- Enable auto-fill address by ZIP code
- Use PIX as first option (higher conversion)
- Remove unnecessary fields
- Add testimonials or guarantees
- Configure attractive installments
- Test on mobile devices
Fields that increase abandonment:
Required tax ID
Ask only if essential for invoice
Many address fields
Use auto-complete by ZIP code
Required registration
Allow guest checkout
Required phone
Make it optional when possible