Checkout e conversão
A/B testing in checkout
How to test different checkout versions
Testing different checkout versions:
A/B testing allows comparing two checkout versions to discover which converts better.
How to do A/B tests:
- Create two checkouts for the same product
- Change only ONE element between them (color, text, price)
- Split traffic between both links
- Track metrics for at least 7 days
- Choose the winner based on data
- Repeat with another element
Button colors
Green vs Blue vs Orange
Price
$97 vs $99 vs $100
CTA text
"Buy" vs "Get it now"
Images
Product vs Person using
Golden rule
Test only ONE variable at a time. If you change color AND text at the same time, you won't know which caused the difference.