Checkout e conversão
Conversion analytics
How to track checkout conversion metrics
Tracking conversion metrics:
Available metrics in dashboard:
- Access "Payments" to see completed sales
- Use filters by period, product or status
- Compare periods to identify trends
- Export reports for detailed analysis
Views
How many people saw the checkout
Started purchase
Filled in some field
Conversions
Completed purchases
Conversion rate
Conversions / Views
Analytics integrations
Configure Facebook Pixel, Google Analytics or TikTok Ads in Settings → Metrics to track conversions externally.
Market benchmarks:
Checkout conversion rate
2-5% is considered good for digital products
Card approval rate
70-85% is normal
PIX conversion rate
85-95% after generating QR code
Cart abandonment
60-80% is common, focus on reducing