Checkout e conversão
Setting up upsells and downsells
How to set up additional offers to increase average ticket
Setting up additional offers:
What are Upsells and Downsells?
Upsell offers a more expensive/complete product. Downsell offers a cheaper alternative if customer refuses.
Setting up Order Bumps (Upsell in checkout):
- Access "Checkouts" in the SideBar
- Edit the desired checkout
- Go to the "Order Bumps" tab
- Click "Add Order Bump"
- Select the additional product
- Set the special price
- Write a persuasive message
- Save the settings
Order Bump
Offer shown in checkout before payment
One-Click Upsell
Offer after purchase is approved
Downsell
Cheaper alternative if upsell refused
Multiple bumps
Add multiple offers in the same checkout
Tips to increase conversion:
Complementary products
Offer items that add value to the main product
Attractive discount
Use 20-40% discount on bump
Urgency
Make it clear it's a one-time offer
Low price
Bumps up to 30% of main value convert more