Integrações
Facebook Pixel and Meta Ads
How to set up Facebook Pixel to track conversions
Setting up Facebook Pixel:
Steps to configure:
- Access "Settings" → "Metrics"
- Click "Install" on Facebook Ads
- Get the Pixel ID from Ads Manager
- Get the Access Token
- Configure tracking mode (pixel/API/both)
- Test event firing
Pixel tracking
Tracks events in browser
Conversions API
Sends data server-side
Custom events
Purchase, InitiateCheckout
Optimization
Improve your campaigns